For years, the traditional way of selling your home has been part of a system that has put sellers at a disadvantage. The most well-known real estate websites have built their business models at the expense of homeowners by showing negative insights on their listings, such as days on market, price drops, and home value estimates.
Your home is your most valuable financial asset. You deserve the best return so that you can buy your next home, feel secure in your retirement, or pay for your child’s education. You shouldn’t have to compromise your financial future because the system isn’t built for you.
At Compass, we’re leveling the playing field by giving individual homeowners the same playbook and best practices real estate developers and professional homebuilders have benefited from for years. We’re working with homeowners to build the smartest and safest place to list homes.
The marketing strategies that Compass supports are not novel or new. In fact, they have been used by the largest and most successful group of sellers in the industry—professional homebuilders and real estate developers. They have a sophisticated playbook on how to sell homes and just like some homeowners, have properties they want to advertise that aren’t ready to be shown. Here are the key things they do:
They extend their marketing runway by controlling when the property is put on the MLS, helping them minimize public days on market or price drop history. Excessive days on market and price-drop history can devalue their properties in the eyes of buyers.
They put the property on their website first, so all inbound buyer inquiries go directly to their listing agent, who knows the home best and, therefore, can serve the seller better.
They test an aspirational price or validate a pricing strategy privately before listing on the MLS.
They pre-market while staging and preparing the home to create interest and anticipation before it’s ready to launch.
They learn from the data and analytics they get from their websites, including property page views, visits, and engagement insights.
They control which websites their photos, address, and data appear on and protect their data.
Where Homeowners Choose to Market First
Just like many companies test products with a smaller audience before launch, listing your home as a Private Exclusive allows you to test price, gain critical insights, generate early demand, and extend your marketing runway – all before going public.
Find out more about Compass Private Exclusives here.
Publicly launch your property on Compass.com, showcasing it to all agents and consumers on the internet without displaying days on market or price drop history. Signal to the market that increased competition for the listing will be coming soon when it’s launched on all other sites.
Find out more about Compass Coming Soon here.
Go ‘Active’ on MLS & third-party sites with the benefit of price discovery from Phases 1 & 2.
Armed with feedback from agents and buyers, we strategically launch your home on the public market to help ensure maximum demand and confidence to achieve the best outcome for you. Now that your home is launched, it will accrue days on market and visible price drop history.
At Compass, we believe selling your home should be done on your terms, with control over how it’s marketed and how your data is being used.
As real estate advisors, we bring a unique combination of traditional values and modern technology to the table, making us a valuable asset for your buying and selling process. Our ability to provide a personalized value proposition to each client sets us apart and makes us an indispensable resource.
As real estate advisors, we bring a unique combination of traditional values and modern technology to the table, making us a valuable asset for your buying and selling process. Our ability to provide a personalized value proposition to each client sets us apart and makes us an indispensable resource.
